Uh oh, kids! August means were inchin' closer and closer to that inevitable return to school! Why, it's practically right around the corner! GAG! CHOKE! Best to be prepared, of course-- you don't wanna be caught shufflin' 'round the halls wearing a ragged old pair of last year's icky earth pads now. And this is where Step Master Shoes steps in! Step Master Shoes wasn't tailored to just the needs and tastes of growing boys and girls, they also knew exactly how to design a shoe box and cover it with cute, midcentury illustrations of youngsters doing whatever it is that lil brats do best: Playing video games? Staring blankly into smart phones? (insert something else about Pokemons and NeeDohs here?) Yes, every single side of this beautiful box is graced with sunny fun, 'n guns, and even sharing a bottle of pop. Who among you doesn't love leap frog, or performing the Heimlich maneuver on a dog? And if that ain't enough, the bottom of the box also comes complete with tricks, puzzles, and games! Okay, it's time to put an egg in your shoe and beat it back to the AEET Archive now for even more shoe box fun-- yep, right HERE!
Friday, August 7, 2026
Monday, March 10, 2025
Mother Goose Shoes '54
Many of us remember Red Goose Shoes from our childhood, but how about Mother Goose Shoes? This wonderfully designed box (and cute pair of shoes too) seem rather hard to beat if you were a nursery rhyme lovin' kiddo back in 1954. Every inch of the shoe box itself-- the lid and all sides-- is covered in cute painted artwork from all of the hits: Little Miss Muffet, Jack & Jill, etc...
Saturday, February 26, 2022
Bubble Gummers
Found this vintage Bubble Gummers shoe box the other day (didn't buy it), but thought the artwork on it was pretty cute 'n funny and worth snapping a few photos of. I'm not at all familiar with this brand of children's footwear, but apparently Bubble Gummers is still around, though the kooky lil retro kid mascots (and their cat) no longer seem to be part of the marketing. Digging around online I even found a couple of foreign language, animated 80's commercial spots HERE!
Saturday, September 23, 2023
Geppetto ...of course
Hot on the heels (har!) of our Pingree Shoe Company brochure a few posts ago (HERE), steps another neat female foot item from Geppetto ...of course! Stylishly black, spike heeled in a 6 1/2 AAA --who wants to try them on first? Of course, as much as I love the sexy shoes, this post is actually more about that amazing midcentury box lid design covered in fabulously illustrated 50's legs and a variety of super shoes! Even the Geppetto brand logo is incredible ...of course!