Sunday, February 12, 2017

Arctic Cooler

Recently picked up a vintage Spring / Summer '64 catalog for the True Value Hardware stores (more from it coming up too), but first things first, I wanted to share this ad for the molded foam, solid plastic insulated "Arctic" Cooler, --plus its smaller variations, the Cub Cooler and Picnic Jug. I had completely forgotten about these wonderfully designed, colorfully dotted containers, but seeing them again seriously sent me reeling back in time, because... well... being the evil older brother that I was in the mid 70's, I remember telling my innocent lil sister that these coolers were actually made out of delicious Certs mints, and I dared her to take a bite out of one. And she tried-- and almost succeeded! And needless to say my parents were't too happy about it and I got into big bad trouble. Memories.



7 comments:

Mr. Cavin said...

Ugh, yucky Styrofoam flavor instead! Great story, brother.

Armpit Studios said...

Excellent story. I loved those colored dotted beauties. We had a Picnic Jug or something very similar. I remember the handle looking like that—a red plastic sleeve over the stiff wire handle—and the flip-top pour spout. I wonder if it's still in my parents' basement. I was in 5th or 6th when my friend and I wanted to ride our bikes way out of town on the county roads. For liquid nourishment, I filled the jug with 4 cans of Welch's grape pop, disconnected the handle to put it over the top tube of the bike frame, and reconnected it.

Craftypants Carol said...

OMG you're hilarious!

JMR777 said...

Well, that is what younger siblings were made for, to be pestered and tortured, and then snitch on you because they have no sense of humor ;)

Mr. Karswell said...

I was absolutely certain that you guys could use a good ol Kid Karswell story, haha... and I see I was right ;)

Tom said...

I just saw one of these at an estate sale recently. I didn't pick it up, but if I'd known it tasted like Certs, it would have been mine.

Mr. Karswell said...

Lol!