If you saw Mike's comment in our last post of Jack and Jill ads, you might've figured out what was up next here at AEET-- the incredible, pop-up Wrigley Zoo ads! Featured as the back cover of a handful of 60's issues, the Wrigley's Gum mascot (Spearman?) would take you on a gorgeously illustrated, impeccably designed tour through a paper pop-up zoo, double-sided, and spread out like a gatefold over 2 terrific pages. Seriously, it's kind of breath taking when you open these up for the first time and see how perfectly cute and detailed everything is! The examples I have for you today from my collection are for sloths and kangaroos. And as you can also see below, each ad featured fun facts about the animals, while on the back page you'd discover a poem with even more lovely illustrations.