Saturday, July 12, 2025

Willow Dale vs. Thoro Fashioned

I promised boxes in our previous post, though not exactly the novelty gag gift kind that we've been spotlighting so far this month. Instead, it's two very old, and beautifully designed, art deco era Willow Dale, and Thoro Fashioned hosiery boxes (yes, I collect these as well!) Both boxes are empty, unfortuantely, but the gorgeous girl art on each of the lids certainly makes them essential additions to the 'ol Karswell collection! I have quite a few more of these to post at a later date too, but you can see another one already in the AEET Archive by CLICKING HERE!

4 comments:

JMR777 said...

With all the stuff you collect you must either have a Public Storage unit or you own a Public Storage franchise for just your collectables!

The art on the boxes is another instance of high quality art for a relatively common product, but the art elevates the sales appeal for said item.

The Willow Dale art is similar to pin up art of the 1920's, while the Thoro Fashion style artwork looks similar to the advertising images found in Newspapers or magazines from the 1910's-1920's. Both are nice artwork, nothing to complain about, both get the job done, and both offer a glimpse into advertising art from a bygone era.

Thanks as always for sharing, the images posted are a treat to see.

Mr. Cavin said...

These are both so gorgeous. But that spider webby tissue (or onion skin?) packing sheet is the very best thing ever.

Brian Barnes said...

I want to focus on the first image, it has a really strong sense of motion and direction.

The tree branches are on the same line as the chains, which is on the same line as the dress and strings. The woman herself is parallel to that line.

That's a really striking image and the kind of art 101 which doesn't get followed through enough. That said, it's missing the swing seat but that would distract from the lines.

Also: above and beyond, the neat webbed pattern inside the box.

Mr. Karswell said...

Seems like most of the hosiery packing sheets from this era has the webbed pattern, I love it too.

The expansion wing of my collection continues…