Sunday, July 17, 2016

Stretching Meat

In 1943, Betty Crocker assembled a fun little booklet called "Your Share", featuring 52 menus, 226 recipes, and 369 hints on how to prepare appetizing, healthful meals containing AVAILABLE ingredients. I say AVAILABLE, because this book on food buying, preparation, planning, and serving was published during the war time era, when certain foods weren't readily, or easily obtainable-- (hence why we're "stretching, "extending", "glamorizing", "spreading", and making "the most" and / or making things "go further" in the imagery featured below.) Cute illustrations throughout, though no artist credit unfortunately-- and lots more still to see, which means I'll be stretching this post into a two-parter, so check back later this week for more!


Mr. Cavin said...

Awesome. The kids stealing the apples is a good touch, but today's favorite is the woman looking over the confused chicken's eggs. That central image is just great.

JMR777 said...

These are all cute.
The one titled "Meat is Scarce...extend it " with the lady grabbing the cow by the tail and the cow's facial expression, its cute and funny.
It reminds me of the joke family members would say after ordering a burger from a fast food place and then having to wait and wait and wait - "They have to catch the cow-it probably ran away, grow the wheat for the roll, gather the lettuce and tomatoes from the field..." That is Still how it feels when I order a burger from a fast food joint, I guess 'fast' is relative.

Craftypants Carol said...

This is so awesome! I really love the bags of flour or grains or whatever that are smiling. I have a major thing for cookbooks that help you stretch your dollar - esp wartime cookbooks - I don't know why I just love seeing the penny pinching recipes. But man these illustrations are awesome!


Mr. Karswell said...

I'm surprised no one had a laugh at the farmer squirting his wife in the face! You guys are slippin'!