I recently found this groovy can of DIS-GO Near Beer, which looks psychedelic 60's but is actually from 1976. 12 FL OZ of go-go juice power, to really get you bangin' 'n shangin' your lime green lang-a-thangs! Googlin' around for more info, I noticed there were other variations of the can that mention "non-alcoholic" under the logo, which explains what the "near beer" is all about. Made by Eastern Brewing Corporation based in Hammonton, NJ. Anyone remember this stuff?
4 comments:
I haven't seen anything like it (I'm from NJ and was hanging out in liquor stores then) - betting on the disco craze and losing (I'm guessing).
At 1976 I would have been old enough to remember this but I either forgot or it was regional or just never ran into it.
I like the groovy retro (for the time!) art, I especially like the hair on the go-go disco dancer woman, how the big lock cascades down into the eye and makes part of the nose. That's a neat bit.
Excellent two-color character designs.
I've never seen or even heard of this stuff. And what's more, when I went and looked it up, all I found was info on collector cans. Nothing about the drink itself. I mean, I know the can design went from the confusing "Dis-Go Beer" with non-alcoholic written really tiny above, to "Dis-Go Near Beer" (like this one) sometime in the seventies. But I don't know if it was root beer, or some actual non-alcoholic brew like O'Doul's or Sharps. I do know there is a "Dis-Go Soda"--in grape and cherry(?) flavors--with the very same art that varied by color scheme. Those were certainly not brewed, so maybe this one wasn't either.
And maybe this stuff was just regional? It's weird that nobody seems to have ever taken a drink out of one of these cans, or seen one of them in the wild.
I read a comment on one can collector page that mentioned the stuff tasted terrible, hence why its existence was so short lived ...ahhh well, can't judge a drink by its cover.
We'll finish up November here in a bit with a ballad of a love doll, thanks for the comments and see ya in a few...
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