We've got mummies comin' out of the woodwork over at THOIA this month, so I'll probably lure a few of them over here to shamble around AEET occasionally throughout March as well. Take this old 1940's Tootise Roll candy ad featuring Captain Tootsie for example, it's certainly a fun one. And I bet ya didn't know that Tootsies were once billed as "quick energy pick-me-ups!" too!
5 comments:
I love the factoid "enough energy in a tootsie roll to skate 2 1/2 miles." Now I have a lot of "but actually" for that but it's said so confidently and the entire comic is designed around it that I just love it.
The art is over-all great, especially at the overall cramped panel layout.
So Tootsie Rolls are the good captain's spinach?
Above average art for a one page ad. One page comic book artists should have taken note
I did a quick look on the web and found that C.C. Beck and Peter Costanza worked on Captain Marvel. That explains why both Captain Marvel and Tootsie look like fraternal twins.
I love C.C. Beck. This style is the perfect synthesis of cartoon and adventure commercial styles in my opinion. It recalls V.T. Hamlin and other strip artists who developed a style that could break either comic or serious as the storytelling demanded. It comes off elegant and lovely and very, very sophisticated.
The claim that sugary candy has some energy value he been used in ad copy since forever of course. There are many examples, but my current fave--having run across it for the first time pretty recently--is a slogan for Japanese company Glico, known for Pocky sticks, that produces a caramel candy that they claimed contains the exact number of calories it takes to run three hundred meters (一粒300メートル "three hundred meters per piece"). The company still sometimes uses a track & field athlete as an ad logo. The most popular example has been in place in the Osaka neighborhood of Dōtonbori since the thirties, and is a popular tourist attraction.
"Crime doesn't pay" has to be the most hilariously transparent lie ever peddled to the public.
Post a Comment