Nope, unfortunately this isn't a post about Raquel Welch (RIP.) Instead it's a post about how some of us could probably stand to lose a few pounds-- especially with Valentine's Day quickly approaching. And in the 1930's, that's exactly where Welch's Grape Juice stepped in with this handy (NRA approved?!!) booklet about how their purple sugar beverage could help ya out! Personally, I know this wouldn't assist in the shedding of a single pound, because if I actually did have this stuff in the house, my kid would guzzle it all up in about 30 seconds! So instead, as usual, let's take a look at the adorable key art illustrations scattered throughout the inner pages. That's way more fun than trying to lose weight anyways... plus, that sexy cover model, --grrowr!
6 comments:
One thing about this old advertising brochures -- and I guess they still kind of do this today -- is how much they try to shoe-horn in their product into every moment of your life.
Toweling off after a shower? Drink juice while drying!
Falling over a pillow? Juice fixes that broken tibia!
Scared of pie? Throw grape juice at it!
Vitamin G? What does that stand for? Greed (for your money)?
Just for the record, the NRA here is not the ammosexual political lobby but a FDR-era organization called the National Recovery Administration, about which more here: https://en.wikipedia.org/wiki/National_Recovery_Administration
And just for the record part two, I knew that, I just thought it was funny.
But to further emphasize Brian’s comment: is a grape coming at you with malicious intent? Fire a couple of rounds into it!
With vitamin G- "With vitamins A, B, C, D, E, F Gee I love food" Curly Howard.
I can't recall the short where he said that, but most of Three Stooges quotes are memorable.
The clip art is lovely. I really dig the pillow lady and the one with the flight attendant just about to juggle the bottles. Everyone's so long and twenties looking, like Erté without Nouveau.
I grew up on Welch's and have had my fill, thanks. It was lovely while it lasted. I'll still eat Concord grapes all day long, though.
Post a Comment