Sunday, August 10, 2014

The Sugar Bears 33 1/3rd

One of my very first records as a kid was this super cool, 5 song, 33 1/3rd, full fidelity, cardboard Sugar Bears record that you cut right off the back of a Post Super Sugar Crisp cereal box. Sugar Bear was certainly the smoothest and funniest of all cereal mascots back in the day (though Sugar Crisp wasn't exactly was favorite cereal), and his mellow Dean Martin meets Bing Crosby sing song voice and laid back attitude was always hysterical against nemeses like Granny Good Witch or The Blob, (take a look at these amazing, vintage, animated commercials HERE and HERE for examples!) None of the old time crooner personality vibe is to be found on this collection of fun and very catchy bubble gum pop songs though-- in fact, these tunes actually sound more like The Archies or Cattanooga Cats! And yay-- someone was nice enough to post some of the songs on youtube so I didn't have to!

Click a highlighted title below to hear the song!

1.) Love-You're a Long Time Comin'
2.) You are the One
3.) Feather Balloon
4.) Happiness Train
5.) Anyone But You 


8 comments:

Christopher Sobieniak said...

Recall finding a 45 of "You Are The One" I added to my collection! That version gave no mention of Post/General Foods or anything else surrounding it, but it was pretty neat.

Mr. Cavin said...

Man, both those commercials are great! I wish someone would remaster a whole DVD of animated cereal commercials.

Karswell said...

@ Chris: cereal boxes also featured music from real rockstars of the era too, in fact my very first cut-out cereal box 45 ever was by the Jackson 5!

@Mr. C: No kiddin', though there are dozens more Sugar Bear commercial classics on youtube, just search around and you'll see some equally excellent examples. He also has some highly entertaining appearances on the Linus the Lionhearted Show, try this one on for size:

https://www.youtube.com/watch?v=iVclSeP90us

Christopher Sobieniak said...

I have a couple episodes of Linus the Lionhearted on 16mm!

Karswell said...

Cool! I have a bunch on VHS...

Christopher Sobieniak said...

I only wish Post Cereals did something about it, the show turns 50 years old this year. They could at least stick random cartoons from it on a DVD inside boxes of Golden Crisp for all I care. A shame to let these things rot.

Karswell said...

Fabulous idea! With the commercials too

Christopher Sobieniak said...

Now your thinking!