Recently picked up a vintage Spring / Summer '64 catalog for the True Value Hardware stores (more from it coming up too), but first things first, I wanted to share this ad for the molded foam, solid plastic insulated "Arctic" Cooler, --plus its smaller variations, the Cub Cooler and Picnic Jug. I had completely forgotten about these wonderfully designed, colorfully dotted containers, but seeing them again seriously sent me reeling back in time, because... well... being the evil older brother that I was in the mid 70's, I remember telling my innocent lil sister that these coolers were actually made out of delicious Certs mints, and I dared her to take a bite out of one. And she tried-- and almost succeeded! And needless to say my parents were't too happy about it and I got into big bad trouble. Memories.