A quick word about how I choose one brand of say, cookie molds or decorator table covers over another brand. Does your product have a cute illustration on the packaging even though it's otherwise identical in every way, shape, and form to another product in a more generic package and minus a cute illustration? Then I will be picking the one with the cute package illustration, every time. Here are a few of my favorite recent finds for example:
Also, if I'm dropping off my film to be developed, (anybody still do this?!) does your return envelope contain a cute illustration on it while your competitors doesn't? Then you're getting my business!