Saturday, November 23, 2019

Wrigley Zoo Ads

If you saw Mike's comment in our last post of Jack and Jill ads, you might've figured out what was up next here at AEET-- the incredible, pop-up Wrigley Zoo ads! Featured as the back cover of a handful of 60's issues, the Wrigley's Gum mascot (Spearman?) would take you on a gorgeously illustrated, impeccably designed tour through a paper pop-up zoo, double-sided, and spread out like a gatefold over 2 terrific pages. Seriously, it's kind of breath taking when you open these up for the first time and see how perfectly cute and detailed everything is! The examples I have for you today from my collection are for sloths and kangaroos. And as you can also see below, each ad featured fun facts about the animals, while on the back page you'd discover a poem with even more lovely illustrations.


Mr. Cavin said...

What the what? Those are amazing! Every illustration is great like a Little Golden cover. I love the groovy layered effect on the sloth pop-up, with the trees looping over and the creek running under. But nothing beats the back page of that one, with Sammy and his mom gamboling invertedly about on their branches.

And I never realized that I was so slothlike. Not that I'm particularly lazy or slow, but day's exactly when I like to sleep, and night's exactly when I like to eat.

Mike said...

I should have known you had these on tap. :-)

Mr. Karswell said...

>day's exactly when I like to sleep, and night's exactly when I like to eat.

You're more like a vampire bat, Mr. C! Or a were... wolf... uh oh, I get it now.

>I should have known you had these on tap

Yep, they're so good they deserved their own post! :)

Thanks for the comments, you guys! And while you're at it, check out a fun, vintage Wrigley's commercial from the 60's starring the not-quite-animated Spearman mascot by visiting this link:

Mike said...

I went back through my old collection of J&J and found the ones for bears, camels, and elephants. Really amazing ads.

Mr. Karswell said...

I have a few issues where there was clearly pop-up Wrigley's ads, but unfortunately they've been cut out... I know I have a loose elephant around here somewhere too though.