In 1972, the backsides of specially marked boxes of Kellogg's Corn Flakes and Raisin Bran advertised $2 + 2 box tops mail-away offers for funny looking cereal mascot toys called "Friendly Folks." They were off-model but cute, and somewhat crudely assembled 2" miniature figurines made of wood, felt, paint, and other slap-dashedly glued-on hairy/furry attachments. There were 5 in all, and you had your choice of Tony the Tiger, Snap, Crackle, Pop, as well as my big $5 find of the week, a Cocoa Krispies OGG the cave man. Anybody remember him? No? Well CLICK HERE after you check out the pix below.
Another set was produced of "little people from far away places" and included Pocahontas, Uncle Sam, Robin Hood, etc. (Thanks to Dan Goodsell for the box ad image.)