Sunday, April 19, 2026

"SEL-MORE" Undies (STL)

After a week of over-indulgence party posts featuring sandwiches, booze, nicotine, and candy, it's now time to bid our guests a fond farewell, and finally turn in for the night. Not because we're tired, mind you, but because it suddenly feels as if our clothes aren't fitting properly anymore! Damn you, Pudgy Pie Maker! And I don't know about you, but I simply can not wait to get out of these duds and slip into something a little more loose fitting, and breezy-comfy. And if I were a daring dame of danger, I would most certainly choose something equally dynamic! Something made of exclusive acetate rayon, with a nylon crepe blend fabric, plus all nylon sheer trim! Enter Undies by "Sel-Mor." Now take a moment to admire the stunningly beautiful box design, and notice that it is indeed another long lost, forgotten Saint Louis brand. And if that scantily clad, deco dreamboat on the box can't sell these delicate dainties to you, nothing can! The colors, lettering, border shapes, and parrot, absolutely speak volumes in "art deco" style, but I actually believe this product is more from the late 40's and / or early 50's. While researching around the 'ol www again, I also found a variant version of the box lid design, and hello, it's for sale on ebay HERE! (see the last image below too.) Unfortunately, like our chocolate box in the previous post, this lovely Sel-More Undies box is just as empty. I guess we'll be retiring in our birthday suits instead, --which isn't such a bad thing either, now is it?

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