We officially entered sweet Summer a few days ago, so now who among you believes they can find a better example of midcentury light bulb packaging than this? Come on, --try me! All sides colorful, and covered in beautiful, beachy keen, painted artwork. Swimsuits, sandcastles, sail boats, scuba shoes, and men handling their big 'ol balls. Lovely lettering too. Heck, even the sun lamp bulb itself is a wondrous, work of perfect design. Okay, maybe the caution side of the box could've used another bathing beauty, --but it's important to pay attention to those wise words sometimes, I guess. Another amazin' example of vintage lamp art can also be found in the ever astonishin' AEET Archive right HERE! Go now, get astounded, --TODAY!
The two children are far and away the best, they look absolutely natural and unposed.
ReplyDeleteI’m not sure how you always managed to make a comment that I completely disagree with, but congratulations on your consistency! Also, what’s wrong with pretty posed people? There are entire industries built around concept.
DeleteRoll out those lazy hazy crazy days of summer...
ReplyDeleteLove the art on the box, it has that early fifties/sixties beach film/travel log look to it.
They suggest this can be used for small children and babies? Yikes. I know vitamin D is important for youngsters, but getting it from milk or a vitamin pill sound like a safer route.
Back in the day, my parents had one of these as a "heat lamp" in the bathroom. You could probably cook a steak under that thing, it was kind of fun to lizard under in the winter but man all that UV was probably not good for me!
ReplyDeleteBeautiful box. I think sometimes people look at the art and miss the skill that goes in overall coloring. If you ignore the figures, the box is this great big stripe of yellow, then white, then a sandy yellowish brown. That's really eye catching. Fill it full of bright red text and it jumps off the shelf. You start with a strong color statement, you get a box that pops.
I love painted poster art like this--it looks like a men's adventure mag illustration, but without the immanent danger--and this box design wraps to all four sides. That's really killer. I would be so tempted to open it up and display it flat.
ReplyDeleteSo, considering the 360° view, these people are either on a tiny island, or they are surrounding a wee oasis.. If it's the latter, that sailboat would be too small to hold any marauding she-pirates or whatever.
Ha!
DeleteBut, soft! what lightbulb through yonder blog breaks? If AEET is the east, this box is the sun. I freakin’ LOVE it!!! 🤩 You’ve got a killer eye for finding this one. The color theory, the typography, the magazine-worthy illos, the idyllic summer scene perfection… And the way those two intertwining In-n-Out-worthy palm trees hug the corner? Ugh, pure poetry!
ReplyDeleteSeems to be a lotta poetry in motion these days— someone must’ve left the sun lamp on full blast because I’m started to feel overheated! ;)
ReplyDelete