Monday, May 16, 2016

Elmer's Town-Line Liquors '59

I was saving this booklet for our usual "Christmas in July" fun, but then realized that it's not really all that xmassy except for a few assorted moments, and of course there's plenty of you out there that could use a drink all the time, or any 'ol time, errrrrr... so anyway-- here we go! And per the norm (since I'm not a drinker), I'm skipping most of the actual boozer recipe stuff, and instead focusing on the various awesome key art (by illustrator / art director, Ed Scott), which is generously sprinkled throughout this neato Elmer's Town-Line Liquors catalog from 1959.

So what'a ya waitin' for? Pick up the phone already and dial Victor 7-9777 --and bottom's up!

































6 comments:

  1. Well, as a drinker, I am not sure I'm on board with this nineteen fifties selection of booze (I've never even heard of this brand!), or really any calendar with only only ten drunken mascots. But I do love love love that car in the tenth scan! And also that full moon, which I assume is the drunken mascot for October....

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  2. So cool! They're all neat - but I really love the illus on the Cocktail Recipes page with the glasses with suspended ice cubes and olives. That one martini glass looks like it has a miniature ham floating in it though :)

    The lady on the phone is super cute too!

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  3. Booze-y women in sailboat themed yellow jumpers are sexy. Yes, my fetish is specific!

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  4. Let Yogi Bear have his pick-a-nic basket full of food, I'll settle for the two baskets full of cheer. Liquid lunch anyone?

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  5. What amazing illustrations!

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  6. I can't help wondering who the model is. Even though it's someone else, she has a sort of Susan Hayward look.

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