PLUS!!! BONUS SUMMER TIME LEGS!
Sunday, August 6, 2017
Sears Vitamins '71
Cute illustrations for pill popping' health nuts, from the Spring / Summer 1971 Sears catalog. Yes, whether you're flying kites, doing the Charleston, welding, striking out with the girls, discarding a baby in the woods, or being just plain kookaburra, you know that getting your daily vitamins is always of the utmost importance! More from this catalog coming later this month too!
PLUS!!! BONUS SUMMER TIME LEGS!
PLUS!!! BONUS SUMMER TIME LEGS!
Childproof twist-off caps ruined the aesthetic of pill bottles to me.
ReplyDeleteIt definitely made getting to the grape Great Gazoos anytime I wanted a bit more difficult
ReplyDeleteAwww. They're all hepped up on vitamins. That's sweet :)
ReplyDeleteThere's something about the innocense of naivety that makes it all work back then.
ReplyDeleteWe could certainly use a lot more of that hepped up sweetness and innocent naivety these days in advertising and just any type of communication design in general
ReplyDeleteYour write-up on this one cracked me up.
ReplyDeleteI know how you feel Karswell. Nobody really thinks/talks the way we did once upon a time.
ReplyDeleteYeah, everything's all depressingly loud and in your face extreme... it's a real turn off.
ReplyDeleteWe've all been there, Mr. C! Standing in the woods... ;)
Sears vitamins: when you care about your family's health, but not enough to spring for brand-name and laboratory-tested One-a-Day vitamins.
ReplyDeletehell, I always buy the cheaper Walgreens knock-off, sometimes its half the price of the brand name and it's the EXACT SAME product... I will splurge though if the advertising character on the box / bag is cuter tho ;)
ReplyDeleteThat's using your head Karswell!
ReplyDelete