Sunday, July 17, 2016

Stretching Meat

In 1943, Betty Crocker assembled a fun little booklet called "Your Share", featuring 52 menus, 226 recipes, and 369 hints on how to prepare appetizing, healthful meals containing AVAILABLE ingredients. I say AVAILABLE, because this book on food buying, preparation, planning, and serving was published during the war time era, when certain foods weren't readily, or easily obtainable-- (hence why we're "stretching, "extending", "glamorizing", "spreading", and making "the most" and / or making things "go further" in the imagery featured below.) Cute illustrations throughout, though no artist credit unfortunately-- and lots more still to see, which means I'll be stretching this post into a two-parter, so check back later this week for more!























4 comments:

  1. Awesome. The kids stealing the apples is a good touch, but today's favorite is the woman looking over the confused chicken's eggs. That central image is just great.

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  2. These are all cute.
    The one titled "Meat is Scarce...extend it " with the lady grabbing the cow by the tail and the cow's facial expression, its cute and funny.
    It reminds me of the joke family members would say after ordering a burger from a fast food place and then having to wait and wait and wait - "They have to catch the cow-it probably ran away, grow the wheat for the roll, gather the lettuce and tomatoes from the field..." That is Still how it feels when I order a burger from a fast food joint, I guess 'fast' is relative.

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  3. This is so awesome! I really love the bags of flour or grains or whatever that are smiling. I have a major thing for cookbooks that help you stretch your dollar - esp wartime cookbooks - I don't know why I just love seeing the penny pinching recipes. But man these illustrations are awesome!

    Thanks!!!

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  4. I'm surprised no one had a laugh at the farmer squirting his wife in the face! You guys are slippin'!

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