Advertising Book Matches (PART ONE)

Welcome to Part One of heavenly, ring bindered highlights from this super rare, midcentury Advertising Book Matches salesman catalog and price list. It's kind of fun to think about the many miles upon miles this thing was lugged around, as well as the number of hands that flipped through it, eyeing the vast array of designs, fonts, colors, and partial nudie cutie choices to be made here. There is a lot to go through, so I went in and photographed mostly what I considered to be the "best of" selections, with Part Two focusing on additionally cool illustrative touches and comedic elements, as well as a variety of subjects such as hair salons, hillbillies, and even spacemen! But as always, the gentlemanly thing to do is ladies first, so let's roll out this Part One barrel o'babes and let their curvy attributes sell your service stations, taverns, markets, bowling alleys, inns, etc. Your future customers... ummm, who are smokers (or pyromaniacs) will forever thank you! Part Two is coming up shortly, --so keep yer pants folded nicely, already!